We know how important it is to your business to create the right impression. Our Channel Media Image Indicator™ provides your organization with a continual benchmark of how your favorable your brand is being perceived by your target audience. Using your marketing collateral (verbiage, communications, values, etc.), attribute associations, corporate strategy and core demographics, we generate an index which will allow you to determine your favorability among your customer base.
The Channel Media Image Indicator™ allows organizations to :
- Determine the impression of their messaging
- Gauge reactions to their business strategy
- Examine how customers perceive their brand
- Measure the short-term and long-term effectiveness of their decisions
- Test potential changes in corporate structure and/or marketing and communication tactics
The Channel Media Image Indicator™ uses specific measurements in combination with custom primary research to create an exclusive look at your brand. Your study and index report can be completed in 1 to 2 weeks and we have packages to meet every budget consideration. Call us today to find out how the Channel Media Image Indicator™ can work for you and enable your organization to make more informed decisions.