Channel Media & Market Research understands that no two studies are the same and no matter how complex your data needs are we are committed to accomplishing your objectives. We offer a full range of the latest qualitative and quantitative studies and methodologies.

Our studies include (but are not limited to):

  • Brand awareness & preference
  • Customer/consumer satisfaction
  • Competitive audits
  • Benchmarking & tracking
  • ADinsite Studies™
  • International studies
  • Flash studies
  • Psychographic profiling
  • Ethnographic research
  • Creative services (logo, ad, name, and tagline) testing
  • Market segmentation
  • Advertising feedback & evaluation
  • Market profiling
  • Employee satisfaction
  • Economic indicators/barometer
  • Concept development
  • Secret shopper
  • Audience profiling
  • Company image
  • Readership studies
  • Jury simulation
  • Taste tests
  • Shop-alongs
  • Customer/consumer strategy
  • Eye-tracking
  • Buying influence
  • Polling

Methodologies include

  • Online surveys
  • In-person focus groups
  • Virtual/Online focus groups
  • In person one-on-one interviews
  • Virtual/Online one-on-one interviews
  • Telephone interviewing (including CATI, Computer Assisted Telephone Interviews)
  • Mail surveys
  • Diads/Triads (Mini-groups)
  • Webstreaming
  • Workplace interviewing
  • Trade show floor interviewing
  • Mall/College intercepts
  • Corporate campus intercepts

Translations

We offer translations and reverse-translations in over 50 languages.

Data Analysis and Reporting Includes

  • Gap analysis
  • Conjoint analysis
  • Regression analysis
  • Demographic isolation
  • Cluster analysis
  • Key account/customer target analysis
  • Customer conversion reporting